Avoiding Expertise Impairment
Teams can be so knowledgable about something that it effectively skews their understanding of how the rest of us relate to that topic. That creates risk for public engagement.
Teams can be so knowledgable about something that it effectively skews their understanding of how the rest of us relate to that topic. That creates risk for public engagement.
In rural Colorado as in many parts of the U.S., there's a social construct that honesty is absolute, that your word is your bond and a handshake is more binding than a contract.
With some uncomfortable similarities to the 2008 financial crisis, the digital advertising marketplace requires caution.
The pull of our emotions makes exiting a negative media situation difficult.
Narrative control plus broad exposure is a communicator's dream. It's time to reconsider the op-ed.